The Loop Manifesto
A product operating system for the agent era
The way we build products must change
because who does the building has changed.
Agile was designed for humans writing code.
That assumption is now false.
Execution is cheap.
Judgment is the bottleneck.
What we believe
- Agents execute. Humans decide.
- Review beats planning.
- Seeing working software beats predicting it.
- Learning signals beat commitments.
- Quality no longer requires compromise.
How work moves
Loop replaces sprints with closed cycles of learning:
Intent → Agent Execution → Review → Decision
Progress is measured by loops closed, not work planned.
What we value
- Judgment over coordination
- Review over planning
- Learning over prediction
- Working systems over documentation
- Closed loops over open backlogs
What Loop is
Loop is a product operating system for the agent era.
It replaces:
sprintswith loopsstorieswith intentestimationwith judgmentprocess theaterwith real progress
Who it's for
Loop is for small, elite teams building fast with AI.
It is not designed for organizations optimizing for predictability.
One truth
When execution is cheap,
judgment becomes everything.